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Maxim is an international men's magazine targeted at heterosexual adult males and based in the United Kingdom, and known for its pictorials featuring popular actresses, singers, and female models often pictured scantily dressed but not fully nude, sometimes clothed.

Between 2010 and 2012 Maxim eliminated two issues, going from 12 issues a year to just ten, and decreased its circulation numbers by 20 percent, from a reported 2.5 million to only 2 million.[